4 Courses Required

Additional Details

Target Audience

  • Marketing managers
  • Project and product managers
  • Anyone responsible for producing or executing a marketing plan
  • Non-marketing professionals and business leaders looking to develop marketing strategy

Accreditation

  • Marketing Strategy Certificate from Cornell Johnson Graduate School of Management
  • 60 Professional Development Hours (6 CEUs)
  • 48 Professional Development Units (PDUs) toward PMI recertification
  • 50 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
  • 50 Credit hours towards HRCI recertification

Certificate Description

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.

The courses in this certificate program are required to be completed in the order that they appear.

This program includes two years of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Certificate Print Title

Marketing Strategy
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