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Course Description

As the saying goes, "A goal without a plan is just a wish." It's not enough to simply have a product or service worth buying; there are many factors you need to consider, such as: How many choices do customers have for a similar product? How many competitors do you have, and what are their strategies for competing with you? If you suddenly need a new supplier, will it interrupt production or force you to raise prices? How likely is it that new competitors enter your market? Answering these questions requires careful planning as well as a thorough understanding of your competition, your suppliers, and your customers.

In this course, you will identify the three major strategies that your company can select as it competes in the marketplace, and you will examine the characteristics of companies that pursue each strategy. You will also identify the various activities involved in supporting your chosen strategy alongside the complexity of acquiring raw materials and converting them into products for the end customer. Additionally, you will conduct an analysis to help assess your company's strengths, weaknesses, opportunities, and threats. Finally, you will balance your planning against the often conflicting needs of a company's stakeholders, its shareholders, and the society in which it operates.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Finance and Accounting Principles
  • Marketing Fundamentals

Faculty Author

David Taylor; Pedro Pérez

Benefits to the Learner

  • Define generic business strategies and position firms in their competitive environments
  • Identify and describe the activities of the value chain
  • Create a SWOT diagram for a firm
  • Prioritize stakeholder and shareholder expectations

Target Audience

  • Individual contributors interested in transitioning to leadership
  • New managers
  • Professionals who need to fill gaps in business fundamentals
  • Professionals with work experience but no formal business training
  • Professionals transitioning into roles within a corporate environment
  • Small business owners and entrepreneurs

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
May 13, 2026 to May 26, 2026
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jun 10, 2026 to Jun 23, 2026
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jul 08, 2026 to Jul 21, 2026
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Aug 05, 2026 to Aug 18, 2026
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Sep 02, 2026 to Sep 15, 2026
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Sep 30, 2026 to Oct 13, 2026
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Oct 28, 2026 to Nov 10, 2026
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Nov 25, 2026 to Dec 08, 2026
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Dec 23, 2026 to Jan 05, 2027
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
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