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Course Description

Success in business often depends on the ability to influence others and gain their support for your objectives, but it takes more than charisma to win over your leaders or colleagues. Persuasive writing can help you present your case in a way that will secure critical stakeholder support.

This course will help you gain and strengthen your persuasive writing skills. You will be guided through the process of narrowing your objective to a very specific "ask," analyzing your audience to know how to appeal to their sense of reason as well as their emotions, and then building the evidence that you will use to present your case.

You will examine how to create a one-page proposal, step by step, and delve into basic design principles to maximize your writing's impact. Since electronic communication is so predominant in today's business world, you will also discover how to transform your proposal into an email. Through this course, you’ll be on your way to becoming a stronger writer and business professional.

Faculty Author

Peggy Odom-Reed

Benefits to the Learner

  • Articulate the three As: the "ask," the audience, and the argument
  • Create a one-page proposal
  • Adapt the proposal to a different medium

Target Audience

  • Current or aspiring product management professionals
  • Entrepreneurs and small business owners
  • Business analysts
  • Product marketing managers
  • Data analysts
  • Engineers and developers
  • Operations managers
  • Designers
  • People interested in transitioning to the tech industry

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Apr 22, 2026 to May 05, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
May 20, 2026 to Jun 02, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jun 17, 2026 to Jun 30, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Jul 15, 2026 to Jul 28, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Aug 12, 2026 to Aug 25, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Sep 09, 2026 to Sep 22, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Oct 07, 2026 to Oct 20, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Nov 04, 2026 to Nov 17, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Dec 02, 2026 to Dec 15, 2026
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Dec 30, 2026 to Jan 12, 2027
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00

Section Notes

IMPORTANT COURSE INFORMATION

This course includes two years of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

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