Loading...

Course Description

Retail media is rapidly becoming the go-to channel for brands aiming to engage consumers with measurable performance along the path to purchase. Retailers are increasingly empowering brands to accurately target meaningful audiences based on their longitudinal purchasing behaviors and execute media impressions across onsite, offsite, and in-store channels throughout the entire marketing funnel. For brand marketers, effectively incorporating retail media into their marketing budgets is essential for growth in today’s omnichannel landscape.

To address this critical need, Cornell University has partnered with The CPG Guys, along with leading industry executives and visionaries from around the world, to launch the first-ever Retail Media Strategy program. This immersive four-day program at Cornell Tech brings together industry thought leaders and renowned faculty to share best practices for building compelling retail media platforms. You'll discover how to collaborate on creating best-in-class tech stacks, measure performance to ensure brands access the necessary KPIs based on campaign objectives, and establish strong partnerships between brands and retailers. In addition, the program covers optimizing brand strategies using AI-driven campaign design at scale to achieve marketing goals.

By the end of the Retail Media Strategy program, you'll have gained a deep understanding of the retail media ecosystem and how both brands and retailers can accelerate organizational transformation to thrive in the future of performance marketing.

Faculty Author

Dan Hooker

Peter Bond

Sri Rajagopalan

Karan Girotra

Miguel Gómez

Manish Sharma

Parag Shah

Benefits to the Learner

  • Navigate the shift from traditional to digital advertising platforms, including the rise of streaming TV and e-commerce
  • Understand the rapid growth and potential of retail media as a powerful lower-funnel advertising mechanism
  • Discover how to strategically manage and govern retail media budgets to maximize ROI
  • Identify key considerations for investing in and optimizing retail media networks
  • Develop insights on integrating retail media with merchandising strategies for joint value creation
  • Master the complexities of onsite and offsite advertising inventory management
  • Gain clarity on how to define value, select partners, and measure success in retail media initiatives
  • Build your network through collaboration with Cornell faculty, industry experts, and fellow attendees

Target Audience

  • Retail industry professionals interested in leveraging media and advertising to enhance the shopping experience and drive sales
  • Brand leaders
  • Directors
  • VPs and SVPs
  • Chief Customer Officers and Chief Marketing Officers

Applies Towards the Following Certificates

Loading...

Enroll Now - Select a section to enroll in

Type
On Campus
Days
M
Time
4:30PM to 8:30PM
Dates
Jun 08, 2026
Type
On Campus
Days
T
Time
8:00AM to 5:00PM
Dates
Jun 09, 2026
Type
On Campus
Days
W
Time
8:00AM to 9:00PM
Dates
Jun 10, 2026
Type
On Campus
Days
Th
Time
8:00AM to 4:00PM
Dates
Jun 11, 2026
Schedule and Location
Total Number of Hours
24.0
Location
  • Cornell Tech
Course Fee(s)
Standard Price $9,999.00

Section Notes

IMPORTANT PROGRAM INFORMATION

  • Please note that while your on-campus experience will begin June 8, 2026, access to pre-program information in your “Retail Media Strategy” Canvas course will begin a few months prior to the program start date. You will receive instructions on how to log in and access the course. Within the course, you’ll find program, travel, and accommodations information. If there is pre-work assigned for the program, we will notify you via email when it’s time to begin the pre-work.
  • Your on-campus experience will take place at the Cornell Tech Campus in NYC on Roosevelt Island beginning with a welcome reception on Monday evening, June 8, 2026. The program will conclude Thursday, June 11, 2026.
  • Tentative Daily Schedule 
    • Monday, June 8, 2026 - 4:30pm to 8:30pm (ET)
    • Tuesday, June 9, 2026 - 8:00am to 5:00pm (ET)
    • Wednesday, June 10, 2026 - 8:00am to 9:00pm (ET)
    • Thursday, June 11, 2026 - 8:00am to 4:00pm (ET)
  • Lexi Sutyak, Executive Education Program Coordinator, will be your program contact moving forward. If you have questions that cannot be answered on the FAQ page, please feel free to reach out to Lexi at aas388@cornell.edu
  • All sessions will take place on the Cornell Tech campus. Your accommodations at The Graduate Hotel at Cornell Tech will be included in your program fee. You are responsible for arranging your own travel to Cornell Tech; please see our FAQ page for more helpful information. 
  • Please note that your session materials will be available digitally. You will need to bring a laptop or tablet with you to campus to access these materials during the sessions. Access via mobile phone is not possible.
  • If you will require a visa to attend the program, please email Lexi as soon as possible. If you are unsure whether you will need a travel visa, please visit the U.S. Department of Homeland Security website for more information.
  • Please complete the 2026 Retail Media Strategy Attendee Survey as soon as possible. This survey will help our team customize your program experience.
Required fields are indicated by .